Leadership Alignment Module
We offer our clients timeless business principles with a set of simple, practical, real-world tools to help get what they want from their business and practice group. Implementing our methodology helps our client's leadership team optimize their business driving strategy, organizational hygiene, growth initiatives and stakeholder engagement. Our OptiGear strategist will facilitate our clients to create a One Page Strategic Plan that is a simple yet a powerful tool that helps you define your vision and strategy down to a single, action-oriented page plan. If football coaches do it why not business executives.
Marketing Strategy Module
Planes, Tanks, People
Our Planes, Tanks & People Strategic Marketing Process is an effective methodology of developing a visual strategic marketing plan that reflects the overall strategy of your business. The plan incorporates all aspects of the marketing chain linking together the right tool for the job. We conduct interviews, surveys and market analysis to understand your business to offer the best revenue generating sustainable marketing solution. Our complex process utilizes many levers to ensure success integrating people, processes and technology into our solutions. Such levers are strategic planning, market research, public relations, digital, social media, traditional marketing, business development, sales and client services. Coordination and adoption of these levers is key to our client's success. Through strategic allocation of funds and resources we build flexibility into all plans to ensure we can capitalize on any opportunities as we move through the year. Bottom line, our process is focused on driving revenue and enhancing our clients brand.
Brand Development Process
Brand Strategy Compass
It is important to have a brand strategy compass when making critical decisions such as investments, hiring, messaging and acquisition opportunities. By following the Brand Development Process, we will help differentiate your brand in the marketplace. Below is an outline of the steps we have applied when re-branding companies, start-up companies, products/services creation including SaaS tools and for individual branding.
- Brand Compass Workshop
- Brand Naming Development
- Brand Identity Development
- Brand Activation
Personal Engine Optimization
We have developed a robust process to help guide professionals to success by building their personal brand and allowing them to start their business development journey. Through a comprehensive brand survey and proven assessment tools we are able to zero in on what ingredients it takes to empower our clients to success. We will develop alongside with our clients a brand statement and image that can be utilized in professional biographies, social media, traditional marketing materials, media and other mediums that promotes the best brand that is true to their strengths and experiences.
Communication & Sales
Optigear has partnered with Integrity Solutions LLC which offers a comprehensive and proven sales solution that supports the consistent application of customer-focused selling skills. Grounded in strong values and ethics, the Integrity Selling curriculum embodies the following elements:
- A needs-focused selling system – AID, Inc.
- A simple Behavior Styles language
- An eight-week follow-up course with accountability for application
- Six advanced sessions
- Learning dynamics that affect attitudes, beliefs, and skills
- An ongoing coaching process
- Increased sales
- Improved productivity
- Reduced call reluctance
- Greater customer loyalty
- Increased achievement drive